Fiano is a genuine good-news story in Australian wine right now. After a stunning debut in 2025, Oliver's Taranga is bringing Fiano Festa back for 2026 - a national campaign uniting Australian Fiano producers to drive consumer trial and demand over 2026 Spring/Summer. Last year's campaign reached approximately 2.7 million people and drove a 58% increase in Google searches for Fiano wine. With the support of red+white, Oliver’s Taranga Fiano sales had exceptional growth across all channels. This year, we’d again love the support of red+white to ensure that when consumers go looking for Fiano, it is easy to find.
THE WINE YOU'LL WANT IN YOUR GLASS THIS SUMMER
Discover our 2026 Fiano with Winemaker & Director, Corrina Wright
THE OPPORTUNITY
CONSUMER APPEAL
Fiano is the style of wine consumers are looking for. Flavourful and vibrant white wines are winning consumer interest, with Gen Z (81%) and Millennials (84%) continuing to drink occasionally or regularly. Fiano is well placed for today’s drinking occasions, from relaxed drinks and casual meals to special occasions, with drinking occasions remaining resilient. At home, 64% of Gen Z and Millennials drink with family and friends, while Gen Z is increasingly embracing low-key, curated experiences and choosing to “drink with more taste and intention”. Fiano’s flavour, versatility and food-friendly nature make it a natural fit for the way consumers are drinking today.
CAMPAIGN LEVERS
Oliver's Taranga have invested heavily in telling the Fiano story. A dedicated PR, influencer and paid Meta campaign is set to launch on Fiano Day, Friday 16 October 2026, and carry through Spring and Summer increasing consumer demand for Fiano.
> FIANO FRIDAYS | Every Friday: Ongoing through Spring/Summer. A consistent drumbeat of Fiano content, offers and conversation, every Friday.
> FIANO DAY | Friday 16 October: The hero moment. National activation day for Fiano across social, retail and on-premise.
ACTIVATION
What we'd love from red+white:
- Ensure Oliver’s Taranga Fiano is available and visible to your customers.
- Flag the campaign to your venue and retail accounts before Fiano Day.
- Aim to get Oliver’s Taranga Fiano (and others) on wine lists and shelves before the peak demand hits.
- Encourage accounts to amplify on their channels using the Fiano Festa Toolkit and key Fiano message.
FIT FOR A FESTA!
